A 3M Researcher Worked with University Students to Develop the Post-It®Flag

question 202

Multiple Choice

A 3M researcher worked with university students to develop the Post-it®Flag Highlighter. When his team evaluated the technical feasibility of the proposed design and determined whether the idea met the firm's objectives set earlier, at which stage of the new-product development process was this product?

• A) idea generation
• B) screening and evaluation
• C) business analysis
• D) new-product strategy development
• E) concept testing

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Definitions:

Bilateral Trade Surpluses

The condition where a country has a positive trade balance (exports exceed imports) with another specific country.

Imposes a Tariff

The action by a government to establish a tax on imported or, occasionally, exported goods.

Korean Imports

Goods and services bought by residents of a country from Korea, which could include electronics, vehicles, and other products.

U.S. Market

The economic environment for buying and selling goods and services within the United States, encompassing all activities of production, promotion, and distribution.