A General Review of Possible Marketing and Product Synergies, Economic

question 201

Multiple Choice

A general review of possible marketing and product synergies, economic analysis, and cannibalization potential would all take place during which stage of the new-product development process?

• A) business analysis
• B) screening and evaluation
• C) new-product strategy development
• D) development
• E) These activities are addressed at every stage except new-product strategy development.

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Definitions:

Citizenship Behaviors

Voluntary behaviors exhibited by employees that contribute to organizational goals by improving the context in which work takes place.

Ethical Leadership Principle

A set of guidelines that dictate the behavior of a leader based on accepted principles of right and wrong.

Serve Others

The act of helping or providing service to other people, often emphasizing altruism and selflessness.

Dark Side

The negative, often harmful aspects of human behavior or personality that can impact individuals and organizations adversely.