Concept Tests Are Part of Which Stage in the New-Product

question 94

Multiple Choice

Concept tests are part of which stage in the new-product development process?

• A) development
• B) screening and evaluation
• C) idea generation
• D) new-product strategy development
• E) business analysis

---

Definitions:

Functional Fixedness

A cognitive bias that limits a person to using an object only in the way it is traditionally used, hindering problem-solving and creativity.

Genetic Problems

Disorders or diseases that are caused by abnormalities in an individual's DNA or chromosomes.

Brain Damage

Injury to the brain that impairs its functions, which can result from accidents, diseases, lack of oxygen, or neurological disorders.

Convergent Thinking

Thinking that produces one correct answer; characteristic of the kind of thinking required on conventional intelligence tests.