Explain the Marketing Program That 3M Used to Reach the Student

question 29

Essay

Explain the marketing program that 3M used to reach the student target market for the Post-it Flag Highlighter and the rationale used for each element of the marketing mix.

---

Definitions:

Female Characters

Characters identified as women or girls within literature, film, video games, and other forms of media, often discussed in the context of representation and gender roles.

Under Age 30

Referring to individuals who have not yet reached their 30th birthday, often used in contexts discussing demographics or specific age-related qualifications.

Attractive

Having qualities that arouse interest or desire, often used in the context of physical appearance, personality, or attributes.

Cognitive Social Learning Theory

A theory that stresses the importance of observing and modeling the behaviors, attitudes, and emotional reactions of others, suggesting that learning can occur without direct reinforcement.