Explain the Marketing Program That 3M Used to Reach the Student

question 29

Essay

Explain the marketing program that 3M used to reach the student target market for the Post-it Flag Highlighter and the rationale used for each element of the marketing mix.

---

Definitions:

Velocity

The speed of something in a given direction.

Density

A physical property that describes the mass of a substance per unit volume.

Reflection

In geology, the process by which seismic waves bounce off layers within Earth's interior, helping to understand sub-surface structures.

Refraction

The bending of a wave, such as light or sound, as it passes from one medium to another medium of different density.