New-Product Strategy Development Calls for INGenius Co

question 87

Multiple Choice

New-product strategy development calls for INGenius Co. to develop a battery recycler for the business market. Which is the most likely stage of the new-product development process in which manufacturing issues regarding the new product become an especially important element?

• A) market testing
• B) idea generation
• C) screening and evaluation
• D) development
• E) business analysis

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Definitions:

Internalised

The process of adopting the norms, values, or beliefs of another person or society as one's own, often without conscious realization.

Classic Study

A seminal research work or experiment that has made a significant contribution to its field and is often referred to across years of further research.

Social Ostracism

Exclusion from a group by common consent.

Asocial Behaviour

Asocial behaviour is the lack of motivation to engage in social interaction or preference to be alone, not to be confused with antisocial behavior which involves harm to society.