In Addition to Seeking Ideas from More Well-Known Sources, Organizations

question 88

Multiple Choice

In addition to seeking ideas from more well-known sources, organizations also get ideas from universities, inventors, and smaller, nontraditional firms. For example, General Mills partnered with Brigham Young University to license its patent for

• A) scones with coffee-flavored cream frosting.
• B) an Omega-3 enriched SKU for the Philadelphia cream cheese line.
• C) a carbonated yogurt called Go-Gurt Fizzix.
• D) deep fried chicken skins for people who cannot eat pork.
• E) a crispy baked macaroni and cheese snack that can be eaten out of a bag like Cheetos.

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Definitions:

Conversation Dimensions

Various aspects or characteristics that define and influence the nature of interpersonal communication, such as tone, topic, and level of formality.

Upward Communication

A process in organizational settings where information flows from lower levels of a hierarchy to higher ones, often involving feedback or reporting.

Downward Communication

The flow of information from higher levels of an organization to its lower levels, typically involving directives, updates, or feedback.

Horizontal Communication

The exchange of information between individuals or units of the same hierarchical level within an organization.