Which of the Following Statements About Test Marketing Is Most

question 69

Multiple Choice

Which of the following statements about test marketing is most accurate?

• A) Test marketing is less common for consumer packaged goods compared with other types of products.
• B) Test marketing is a risk-free way to expose potential customers to new products.
• C) The three main kinds of test markets are standard, controlled, and simulated.
• D) Simulated test markets are most likely to alert competitors to a firm's plans.
• E) Standard test markets are the least expensive and fastest type.

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Definitions:

Director

A member of a company's board responsible for making major decisions and overseeing the organization's management.

Corporation Ratifies

An action whereby a corporation formally confirms or approves an agreement or decision made on its behalf.

Prior To Incorporation

Describes actions or agreements made before the formal establishment or registration of a corporation.

Directors

Individuals elected or appointed to oversee the strategic direction and management of an organization, ensuring it meets its statutory obligations and operates in the best interest of its stakeholders.