What Is Idea Generation in the New-Product Development Process? from Where

question 34

Essay

What is idea generation in the new-product development process? From where do forward-thinking marketers get their ideas?

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Definitions:

Solo Status

A sense that one is unique in some specific manner in relation to other people in the currentenvironment

Self-sufficient

means being able to fulfill one's needs without external assistance, showing independence and self-reliance.

Looking-Glass Self

A social psychological concept that suggests people develop their self-image based on how they believe others perceive them.

Self-schema

A cognitive framework comprising beliefs and ideas about oneself that directs how we process self-relevant information.