Which of the Following Statements Regarding Goods Is Most Accurate

question 136

Multiple Choice

Which of the following statements regarding goods is most accurate?

• A) Nondurable goods rely more on advertising than durable goods.
• B) Durable goods benefit more from advertising than nondurable goods.
• C) There is little, if any, difference between marketing actions for durable and nondurable goods.
• D) Nondurable goods rely more on personal selling than durable goods.
• E) The durable and nondurable classification applies to services as well as to goods.

---

Definitions:

Market Modification

Strategies or actions taken by a company to extend the life of a product or to increase its appeal by altering its market position or target audience.

Product's Characteristic

A defining attribute or quality of a product that may influence the consumer's purchase decision.

Product Modification

The process of altering an existing product's features, quality, or performance to increase its value, appeal, or utility to consumers.

Sleep Wellness Provider

A service or entity that offers solutions and strategies for improving quality of sleep, often incorporating both products and advice.