Marketers of Durable Goods Should Emphasize Which of These Elements

question 160

Multiple Choice

Marketers of durable goods should emphasize which of these elements of the promotional mix?

• A) sales promotion
• B) personal selling
• C) advertising
• D) public relations
• E) direct marketing

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Definitions:

Equity Investment Portfolio

A collection of equity securities owned by an individual or institution, often diversified across various sectors.

Realized Gain

The profit made from the sale of an asset or investment when it is actually sold, not just on paper.

Available-for-sale Securities

Financial assets that are intended to be sold before they reach maturity or are needed to fund specific obligations.

Interest Revenue

Income earned on investments, loans, and other interest-bearing financial instruments, recorded as revenue in the income statement.