Convenience Products Are

question 140

Multiple Choice

Convenience products are

• A) items that consumers will make special efforts to seek out and buy.
• B) items for which consumers compare several alternatives on criteria such as price, quality, or style.
• C) products consumers purchase frequently and with a minimum of shopping effort.
• D) ancillary products used to make other products work more efficiently.
• E) low-cost items for which there are numerous substitutes and generic equivalents.