Research Shows That While Feature Bloat Can Increase the Capability

question 115

Multiple Choice

Research shows that while feature bloat can increase the capability of a new product and encourage a purchase,

• A) consumers are unable to articulate their reasons for purchase, which limits positive word of mouth.
• B) few brands take advantage of the opportunity to improve their offerings.
• C) there is typically such a large increase in price that few buyers respond.
• D) competitors typically respond so quickly that there is little impact on sales.
• E) the actual usage experience after purchase results in consumer dissatisfaction, or feature fatigue.

---

Definitions:

Marginal Utility

Marginal utility is the additional satisfaction or utility that a consumer receives from consuming one more unit of a good or service.

Utility Maximization

A theory in economics that suggests consumers will allocate their resources to maximize their utility or satisfaction given their income and the prices of goods and services.

Consumption Good

A good that is utilized by consumers to satisfy their current wants or needs.

Utility Function

A mathematical representation of how consumers rank different bundles of goods or services according to their level of satisfaction or utility.