Battery Maker Duracell Introduced a New Product Called the Duracell

question 167

Multiple Choice

Battery maker Duracell introduced a new product called the Duracell Powermat, which is a wireless charging pad for mobile devices. Because of the perceived fit with its other products, this new product was received well by consumers despite being in a different product category. This innovation strategy is known as a

• A) brand extension.
• B) radical invention.
• C) product line extension.
• D) disruptive innovation.
• E) product accumulation.

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Definitions:

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