Which of These Statements Regarding the Use of Photos in the Body

question 81

Multiple Choice

Which of these statements regarding the use of photos in the body of a marketing plan is most accurate?

• A) Photos should always appear in black and white or they lose their effectiveness.
• B) Photos should always appear in color, regardless of the additional cost, since the overall effect is more professional than simply black-and-white images.
• C) Photos should include a brief caption that ties them to the text and highlights the reason for being included.
• D) If a photo is important enough to be included in the body of a marketing plan, it should require no further information.
• E) Photos should never take up more than one-eighth of the page if they are used in the body of a marketing plan rather than in an appendix.

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Definitions:

State Trial Court

The court that has original jurisdiction over cases in a particular state, dealing with disputes involving state laws.

Med-Arb

A hybrid dispute resolution process combining elements of both mediation and arbitration to resolve disputes more efficiently.

Neutral Third Party

An unbiased individual or group engaged to mediate, arbitrate, or resolve disputes between two parties without a stake in the outcome.

Mediator

A neutral third party who assists disputing parties in resolving conflict through facilitated dialogue, without issuing a binding decision.