When General Mills Introduced Fingos, a Corn Chip-Sized Sweetened Cereal

question 219

Multiple Choice

When General Mills introduced Fingos, a corn chip-sized sweetened cereal flake, it assumed that its customers would normally snack on them dry like a potato chip. Unfortunately, consumers did not switch from munching on popcorn and potato chips. The primary reason for the failure of Fingos was

• A) an insignificant point of difference-consumers wouldn't switch from competing snacks.
• B) too little market attractiveness-the growth in the snacks market is declining.
• C) poor execution of the marketing mix-General Mills did not offer free samples at grocery stores.
• D) poor product quality-the chips were not the same size.
• E) incomplete market and product protocol-the brand name Fingos did not get consumers excited.

Identify and eliminate unrealized profits or losses in intercompany transactions.

Distinguish between different methods of accounting for investments (cost and equity method).

Recognize and measure goodwill and its impairment in a business combination.

Prepare and understand a condensed consolidated statement of financial position.

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Definitions:

Retaliation

The act of returning an injury or wrong received, often seen in the workplace as an unfair response to an employee's complaint or concern.

Harassment Charge

An allegation made against an individual or group for engaging in unwelcome or threatening behavior towards another person.

Procedural Justice

The fairness and transparency of the processes used by organizations to make decisions, affecting how decisions are perceived and accepted by those affected by them.

Situational Justice

The fairness perceived in the handling and resolution of a situation, often related to organizational decisions and interpersonal interactions.