In Which Stage of the New-Product Development Process Is a SWOT

question 20

Multiple Choice

In which stage of the new-product development process is a SWOT analysis used to identify the strategic role the new product might serve in the firm's product portfolio?

• A) idea generation
• B) screening and evaluation
• C) business analysis
• D) development
• E) new-product strategy development

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Definitions:

Unjustifiable Stigmas

Negative labels or stereotypes that are unfairly placed on individuals or groups without a valid or reasonable basis.

Homosexuals

Individuals who are attracted to people of the same sex.

Tattooed

describes the condition of having markings on the skin made by inserting pigment into the skin's surface.

Lesbians

Women who feel romantic and sexual attraction towards other women.