In Which Stage of the New-Product Development Process Is a SWOT

question 20

Multiple Choice

In which stage of the new-product development process is a SWOT analysis used to identify the strategic role the new product might serve in the firm's product portfolio?

• A) idea generation
• B) screening and evaluation
• C) business analysis
• D) development
• E) new-product strategy development

---

Definitions:

Age of 50

A reference to individuals who have reached the half-century mark in their lives.

Less Stressed

Experiencing lower levels of psychological or physical tension and strain.

Chewing Gum

A type of soft, chewable substance that’s designed to be chewed but not swallowed.

Quit Smoking

The process of discontinuing tobacco smoking, which can lead to improved health and reduced risk of many diseases.