Generating Insights Leading to Marketing Actions Based on Ideas from Massive

question 163

Multiple Choice

Generating insights leading to marketing actions based on ideas from massive numbers of people is called

• A) brainstorming.
• B) groupthink.
• C) outsourcing.
• D) crowdsourcing.
• E) NIH method.

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Definitions:

Qualitative Research

Research that collects non-numerical data to understand concepts, opinions, or experiences through methods like interviews or observations.

Experimental Research

A research methodology where variables are manipulated to observe their effect on a subject in a controlled environment.

Observation Research

A qualitative research method involving the systematic watching and recording of behaviors and events in their natural context without interference.

Internal Data

Information generated from within the organization, used for analysis to make informed decisions, ranging from financial records to operational data.