In Addition to Seeking Ideas from More Well-Known Sources, Organizations

question 88

Multiple Choice

In addition to seeking ideas from more well-known sources, organizations also get ideas from universities, inventors, and smaller, nontraditional firms. For example, General Mills partnered with Brigham Young University to license its patent for

• A) scones with coffee-flavored cream frosting.
• B) an Omega-3 enriched SKU for the Philadelphia cream cheese line.
• C) a carbonated yogurt called Go-Gurt Fizzix.
• D) deep fried chicken skins for people who cannot eat pork.
• E) a crispy baked macaroni and cheese snack that can be eaten out of a bag like Cheetos.

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Definitions:

Organizational Identification

The degree to which an employee associates themselves with their organization and its values, leading to a stronger commitment and sense of belonging.

Motivation

The driving force or reasons behind individuals' actions, desires, and needs.

Attribution Theory

A psychological theory which explains how individuals interpret events and how this relates to their thinking and behavior by assigning causes to behaviors.

Motivation

The internal and external factors that stimulate desire and energy in people to be continually interested and committed to a job, role, or subject.