Screening and Evaluation Is the Stage of the New-Product Development

question 6

Multiple Choice

Screening and evaluation is the stage of the new-product development process

• A) at which prospective customers are exposed to new-product prototypes for the first time.
• B) at which new-product concepts that have been found viable are converted into actual prototypes.
• C) that internally and externally assesses new-product ideas to eliminate those that warrant no further effort.
• D) that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections.
• E) where consumers evaluate a new product's performance in an actual-use situation.

Analyze how business etiquette influences teamwork, meeting productivity, and communication.

Determine the optimal timing for conducting business discussions during meals.

Understand the dos and don'ts of mobile phone usage in a professional setting.

Identify appropriate and inappropriate platforms for expressing workplace frustrations.

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Definitions:

Lecture

A formal presentation or speech given to an audience or class on a particular subject.

Compositional Modes

Various methods or approaches used in writing and speaking to convey messages effectively, such as description, narration, exposition, and argument.

Status Updates

Brief messages or communications that report the current condition or situation of a project, task, or activity.

Skimming

Reading or glancing through text quickly to get a superficial understanding of the content.