Which Statement About Customer Value Is Most Accurate

question 188

Multiple Choice

Which statement about customer value is most accurate?

• A) Target customers assess customer, regardless of the price.
• B) Loyal customers are less profitable to firms in the long run since they expect lower prices over time in order to remain loyal.
• C) Research suggests that firms can be most successful by being all things to all consumers.
• D) It is impossible to place a dollar value on a loyal, satisfied customer.
• E) By providing unique value for targeted buyers, firms can build long-term relationships with them.

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Definitions:

Retrieval Cues

Stimuli or signals that can trigger the memory recall process, helping to access information stored in long-term memory.

Memory Problems

Issues or impairments in the ability to remember information, which can range from mild forgetfulness to severe memory loss.

Parallel Distributed Processing

A computational approach in cognitive science that models thought processes in terms of networks that can occur simultaneously (in parallel) across multiple neural nodes.

Neurons

Nerve cells that transmit information through electrical and chemical signals in the body.