An External Evaluation with Consumers That Consists of Preliminary Testing

question 267

Multiple Choice

An external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual finished product is referred to as

• A) new-product strategy development.
• B) idea generation.
• C) crowdsourcing.
• D) market testing.
• E) a concept test.

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Definitions:

Special Corporate Perks

Benefits or privileges provided by companies to their employees, beyond the standard offerings of salary and health benefits.

Increased Salary

An upward adjustment in an employee's pay rate, often resulting from performance evaluations, promotions, or changes in the market rate for the job.

Community Relations

The process of fostering and improving the ties between a company and the local communities where it functions.

Amazon

A multinational technology company known for its e-commerce platform, cloud computing services, and digital streaming.