An External Evaluation with Consumers That Consists of Preliminary Testing

question 267

Multiple Choice

An external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual finished product is referred to as

• A) new-product strategy development.
• B) idea generation.
• C) crowdsourcing.
• D) market testing.
• E) a concept test.

Identify the use of design elements in enhancing document effectiveness.

Understand the dynamics of power and status in social interactions.

Identify the double binds women face in society and the workplace.

Recognize the concept of denial of personal discrimination.

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Definitions:

Openness

Openness is a personality dimension that involves the appreciation for art, emotion, adventure, unusual ideas, imagination, curiosity, and variety of experience.

Learning Approach

The theoretical view that focuses on how behavior changes as a function of rewards and punishments; also called behaviorism.

Rewards And Punishment

A concept in behaviorism where positive outcomes are used to reinforce desired behavior, and negative outcomes are used to deter undesirable behavior.

Personality Processes

The mental activities of personality, including perception, thought, motivation, and emotion.