Idea Generation Is the Stage in the New-Product Development Process

question 268

Multiple Choice

Idea generation is the stage in the new-product development process in which the firm

• A) develops a pool of concepts to serve as candidates for new products.
• B) selects a single concept and scrutinizes it for all potential benefits and flaws.
• C) separates ideas into two categories: consumer-oriented and organization-oriented.
• D) performs a SWOT analysis and an environmental scan.
• E) uses a variety of techniques to screen and reject those ideas that have no merit.

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