Test Marketing Involves Offering a Product for Sale

question 176

Multiple Choice

Test marketing involves offering a product for sale

• A) to a random sample of people in the top 10 U.S. cities.
• B) in as broad a geographic region as possible.
• C) to consumers that are representative of the target market.
• D) on a limited basis in a defined area.
• E) only on certain days of the week and hours of the day.

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Definitions:

State Legislatures

Elected bodies at the state level in the United States responsible for making laws.

Statutory Laws

Laws enacted by a legislative body that are set down in writing, as opposed to laws derived from court decisions (common law) or customary practices.

Stare Decisis

A legal principle that obligates courts to follow previous rulings or precedents when making a decision on a similar case.

Precedent

A principle or rule established in a previous legal case that is either binding on or persuasive for a court when deciding subsequent cases with similar issues or facts.