Commercialization Is the Stage in the New-Product Development Process

question 248

Multiple Choice

Commercialization is the stage in the new-product development process

• A) at which the product is positioned and launched in full-scale production and sales.
• B) during which the firm performs its final evaluations of the new product.
• C) when second-year sales forecasts are compared to actual first-year sales figures using a marketing dashboard.
• D) when advertising campaigns are evaluated using Starch scores to identify brand awareness.
• E) at which the product generates the greatest sales and profits.