Which Statement About Marketing Departments Is Most Accurate

question 13

Multiple Choice

Which statement about marketing departments is most accurate?

• A) The marketing department typically works as an independent unit, mostly interacting with other parts of the business only to direct product promotion.
• B) The marketing department should suggest where a firm should invest its money based on its knowledge of the market and environmental forces.
• C) The marketing department is only responsible for two of the four Ps.
• D) The marketing department is only responsible for market research, supervision of product development, and product promotion.
• E) The marketing department must work closely with other departments and employees to help provide products that satisfy customers.

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Definitions:

Accuracy

The degree to which the result of a measurement, calculation, or specification conforms to the correct value or a standard.

Precision

The degree to which repeated measurements under unchanged conditions show the same results.

Precise

Referring to the closeness of two or more measurements to each other, showing little variance when repeated.