Which Statement About Marketing Departments Is Most Accurate

question 13

Multiple Choice

Which statement about marketing departments is most accurate?

• A) The marketing department typically works as an independent unit, mostly interacting with other parts of the business only to direct product promotion.
• B) The marketing department should suggest where a firm should invest its money based on its knowledge of the market and environmental forces.
• C) The marketing department is only responsible for two of the four Ps.
• D) The marketing department is only responsible for market research, supervision of product development, and product promotion.
• E) The marketing department must work closely with other departments and employees to help provide products that satisfy customers.

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Definitions:

Ethical Conduct

The practice of behaving in a manner that is considered morally right, fair, and appropriate in a given context, especially in professional settings.

Manufacturing

The process of producing goods from raw materials through various processes, machinery, and operations, typically in a factory setting.

Retail Companies

Businesses that sell goods directly to consumers, typically operating from physical locations or through online platforms.

Proprietorship

A business owned by one individual.