After an Assessment of Needs, a Marketing Manager Must Translate

question 100

Multiple Choice

After an assessment of needs, a marketing manager must translate ideas from consumers into concepts for products that a firm may develop. The concepts must then be converted into a tangible

• A) mission statement.
• B) macromarketing agenda.
• C) micromarketing agenda.
• D) marketing program.
• E) marketing concept.

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Definitions:

Social Group

A collection of individuals who interact with one another, share similar characteristics, and collectively have a sense of unity or identity.

Identify

To recognize or establish the identity of a person or thing, making it distinct from others.

Social Categories

Classification of individuals based on shared social characteristics or identities, such as race, gender, or socioeconomic status.

Psychology

The scientific study of the human mind and behavior.