The Arizona Biltmore in Phoenix Is a Resort Hotel Located

question 228

Multiple Choice

The Arizona Biltmore in Phoenix is a resort hotel located less than a mile from the Biltmore Fashion Park, a large upscale shopping mall. The hotel wants to promote its proximity to the shopping center as well as its many other amenities to convention-goers from other states. Which marketing action would most likely help the Arizona Biltmore communicate with potential convention attendees?

• A) Place an ad in the in-flight magazines of all the major airlines targeting business/first-class fliers.
• B) Send a mass mailing to all local businesses.
• C) Set up information kiosks at several locations within the Biltmore Fashion Park.
• D) Offer free made-to-order breakfasts for guests staying at the hotel on business.
• E) Offer special discount rates to guests coming from the East Coast.

Identify the 5Ss and understand why the list sometimes extends to seven elements.

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Understand the use of kanban signals within a production system.

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Definitions:

Nonprobate

Refers to assets or property that will pass to survivors by means other than a will, such as through trust or designated beneficiary.

Ambulatory

A term pertaining to the ability of a will to be changed by a testator.

Bequest

The act of giving property or money to someone else after one's death through a will.

Devise

In law, a gift of real property by will.