For Marketing to Occur, There Must Be Two or More

question 227

Multiple Choice

For marketing to occur, there must be two or more parties involved. Dr. Pepper Snapple Group distributes Country Time lemonade in cans through supermarkets at a price comparable to that of soft drinks. The most likely "second" party needed for marketing to occur would be

• A) people who are nostalgic about childhood lemonade stands they had during hot summers.
• B) people with a desire for a cool beverage other than soda or water.
• C) product demonstrators who offer samples of Country Time lemonade to shoppers at local supermarkets.
• D) a local distributor of alcoholic beverages.
• E) a nutritionist promoting the health benefits of adequate hydration.

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Definitions:

Social Movements

Collective, organized efforts to promote or resist change in society.

Text Messages

Short, digital messages sent between mobile devices, utilizing standardized communication protocols to exchange brief texts.

Internal Validity

The extent to which a study or experiment can establish a cause-and-effect relationship within its scope, free from external influences.

Observational Studies

Research methods where subjects are observed in their natural environment without any manipulation by the researcher, used to collect data on behaviors, outcomes, or phenomena.