For Marketing to Occur, There Must Be Two or More

question 227

Multiple Choice

For marketing to occur, there must be two or more parties involved. Dr. Pepper Snapple Group distributes Country Time lemonade in cans through supermarkets at a price comparable to that of soft drinks. The most likely "second" party needed for marketing to occur would be

• A) people who are nostalgic about childhood lemonade stands they had during hot summers.
• B) people with a desire for a cool beverage other than soda or water.
• C) product demonstrators who offer samples of Country Time lemonade to shoppers at local supermarkets.
• D) a local distributor of alcoholic beverages.
• E) a nutritionist promoting the health benefits of adequate hydration.

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Definitions:

Nashville

The capital city of the U.S. state of Tennessee, known for its vibrant music scene, particularly in country and western music.

Housing Prices

The cost at which residential properties are bought and sold in the market.

Competitive Industry

An industry characterized by many firms, differentiated products, and free entry and exit, leading to intense competition.

Elastic Demand

A situation where the demand for a product or service significantly changes in response to price changes.