Product, Price, Promotion, and Place Are All Components of

question 5

Multiple Choice

Product, price, promotion, and place are all components of

• A) the firm's required ongoing activities.
• B) the marketing mix.
• C) factors used to examine competitors' products.
• D) the cluster of benefits that an organization develops to satisfy consumers' needs.
• E) people with both the desire and the ability to buy a specific offering.

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Definitions:

Marketing

The process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Word Of Mouth

The passing of information from person to person through verbal communication, often considered a powerful marketing tool.

Current Employment

The current status of having a job or being employed.

Business Brokers

A business intermediary that brings sellers of their businesses together with potential buyers.