A Local University Offers Business Courses for a Target Market

question 102

Multiple Choice

A local university offers business courses for a target market of people who currently work and want to take refresher courses for certification in their business field (marketing, accounting, etc.) . What would be the most effective way to communicate with the target market, bearing in mind that communication must be both effective and economical?

• A) Put announcements on campus bulletin boards.
• B) Distribute promotional materials during classes.
• C) Advertise on national television.
• D) Advertise on local hip-hop radio shows.
• E) Advertise on LinkedIn, a social media network for professionals.

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Definitions:

Hierarchy Of Authority

A system within an organization where authority and power are ranked from the top (highest authority) to the bottom (lowest authority), determining how decisions flow through the organization.

Bureaucracy

An organizational system characterized by standardized procedures, hierarchical structure, and formal rules, often leading to efficiency at the cost of flexibility.

Span Of Control

The number of subordinates directly reporting to a manager.

Subordinates

Employees or team members who are under the direction and control of a senior manager or supervisor in an organizational hierarchy.