The Marketing Mix Refers to

question 22

Multiple Choice

The marketing mix refers to

• A) the selection of product benefits and attributes that are to be added to or subtracted from a given product to create variations within a product line.
• B) the specific ratio within a budget that divides resources between advertising, sales promotion, and personal selling.
• C) the marketing manager's controllable factors-product, price, promotion, and place-that can be used to solve a marketing problem.
• D) the allocation of resources within a firm toward individual marketing programs.
• E) the environmental forces-social, economic, technological, competitive, and regulatory-that impact the marketing decisions for a particular product at any given time.

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Definitions:

Continuous Compounding

The process whereby interest earned is immediately reinvested to earn more interest, theoretically occurring an infinite number of times per period.

APR

Annual Percentage Rate, the annual rate charged for borrowing or earned through an investment, accounting for compounding.

EAR

Effective Annual Rate, the actual return on an investment when compounding interest is taken into account over a one-year period.

Geometric Mean Return

The geometric mean return, for investment performance, is the compound annual growth rate (CAGR) of an investment, calculated by taking the nth root of the total returns, where n represents the number of periods.