There Are No Magic One-Size-Fits-All Guidelines for Writing Successful Marketing

question 32

Multiple Choice

There are no magic one-size-fits-all guidelines for writing successful marketing and business plans. Which writing and style guideline still generally applies?

• A) Use different color fonts or paper to represent different sections of your plan.
• B) Use informal language unless you plan to borrow at least $100,000.
• C) Include as an attachment the résumés for all key players in your management team.
• D) Set a firm date by which you will require an answer from a potential investor, after which you will take your plan somewhere else.
• E) Use bullet points for succinctness and emphasis.

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Definitions:

Predetermined Overhead Rate

A rate calculated before a period begins, based on the estimated overhead costs and estimated level of activity, used to allocate overhead to products or services.

Direct Labor-hour

The unit of measure for the time a worker spends on a specific task directly related to the production of goods, reiterated as "The specific hours worked by employees directly contributing to product creation."

Special Order

A one-time customer order often requiring unique specifications and possibly a different pricing structure.

Mixing Machines

Equipment used in various industries such as manufacturing and baking to combine ingredients or materials.