The Purpose of the Introduction of 3M Post-It Flag Highlighters

question 120

Multiple Choice

The purpose of the introduction of 3M Post-it Flag Highlighters was to

• A) stay ahead of trends and focus its marketing program on only one segment.
• B) stay ahead of trends and focus its marketing program on expanding distribution.
• C) increase production economies of scale by reducing manufacturing and marketing costs for Post-it Flags and Post-it Notes.
• D) preempt a competitive move by Sanford's Sharpie to introduce a similar product.
• E) help college students with their studying.

---

Definitions:

Financial Statements

A set of reports that detail the financial activities and condition of a business, including the balance sheet, income statement, statement of cash flows, and statement of changes in equity.

GST Inclusive

A pricing format where the price of goods and services includes the Goods and Services Tax (GST) charged.

Free Upgrades

Complimentary enhancements or versions of a software or product provided to customers who have purchased an earlier version.

Accounting Software

Computer programs that assist bookkeepers and accountants in recording and reporting a firm's financial transactions.