The Purpose of the Introduction of 3M Post-It Flag Highlighters

question 120

Multiple Choice

The purpose of the introduction of 3M Post-it Flag Highlighters was to

• A) stay ahead of trends and focus its marketing program on only one segment.
• B) stay ahead of trends and focus its marketing program on expanding distribution.
• C) increase production economies of scale by reducing manufacturing and marketing costs for Post-it Flags and Post-it Notes.
• D) preempt a competitive move by Sanford's Sharpie to introduce a similar product.
• E) help college students with their studying.

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Definitions:

Verbal Content

The textual or spoken component within communication, as opposed to non-verbal elements.

Nonverbal Cues

Communication without words, including gestures, body language, facial expressions, and other visual and auditory signs.

Equal Employment Opportunity Commission

A U.S. federal agency that enforces laws prohibiting workplace discrimination and advocates for fair treatment in employment regardless of race, religion, sex, nationality, age, disability, or genetic information.

Employment Discrimination

Unfair treatment of employees or job applicants based on race, color, religion, sex, national origin, age, disability, or genetic information.