The Pricing Strategy for 3M's Post-It Flag Highlighters Was to

question 121

Multiple Choice

The pricing strategy for 3M's Post-it Flag Highlighters was to

• A) match its principal competitors' highlighters' prices.
• B) charge a price that would be reasonable to the target customer segment and provide a profit to distributors and itself.
• C) set an initially low price with the intent of bringing down the price even further later if sales were less than anticipated.
• D) place the product in discount office supply retailers to make it easier to purchase.
• E) use the same pricing strategy as its 3M's Post-it Flag and Post-it Note offerings.

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Definitions:

Nucleus

The membrane-bound organelle found in eukaryotic cells that contains most of the cell's genetic material, functioning as the control center of the cell.

Neutrons

Subatomic particles found in the nucleus of an atom with no electrical charge and a mass roughly equal to that of protons.

Protons

Positively charged particles located within an atom's nucleus, contributing to the atom's mass and defining the element's atomic number.

pH Scale

A scale used to specify the acidity or basicity of an aqueous solution, ranging from 0 to 14.