The Place Strategy in 3M's Marketing Program Made It Convenient

question 57

Multiple Choice

The place strategy in 3M's marketing program made it convenient for ________ to buy Post-it Flag Highlighters and Post-it Flag Pens.

• A) external salespeople only
• B) college students only
• C) office workers only
• D) college students and office workers
• E) teachers only

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Definitions:

Sense of Urgency

The perception and attitude that tasks need to be completed promptly and efficiently to achieve results or meet deadlines.

Marketer's Statement

A declaration or assertion made by a marketer, typically aiming to highlight the benefits, value, or unique features of a product or service.

Price

The amount of money expected, required, or given in payment for something.

Product

An item or service created through a process and offered to the market to satisfy a need or want.