The Place Strategy in 3M's Marketing Program Made It Convenient

question 57

Multiple Choice

The place strategy in 3M's marketing program made it convenient for ________ to buy Post-it Flag Highlighters and Post-it Flag Pens.

• A) external salespeople only
• B) college students only
• C) office workers only
• D) college students and office workers
• E) teachers only

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Definitions:

Zip Code

A series of letters, numbers, or both, assigned to different areas to facilitate mail delivery and identify locations specifically in the United States.

Trade Area

The geographic region from which a business draws its customers.

Market Segments

Subsets of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities like needs, characteristics, or behaviors.

Excessive Costs

Costs that exceed the expected or budgeted amount, often leading to financial strain for a business.