All of the Following Are True About Marketing Except Which

question 58

Multiple Choice

All of the following are true about marketing except which?

• A) Marketing is a broader activity than advertising.
• B) Marketing stresses the importance of delivering genuine benefits in the offerings of goods, services, and ideas sold to customers.
• C) Successful marketing usually results in one "winner" and one or more "losers."
• D) When an organization engages in marketing, it should also create value for its partners and society.
• E) Marketing is a broader activity than personal selling.

---

Definitions:

Volunteering

The act of offering one's time and services to a cause or organization without the expectation of financial compensation.

Structural Functionalism

A sociological paradigm that views society as a complex system whose parts work together to promote solidarity and stability through social institutions.

McDonaldization

George Ritzer’s term describing the spread of bureaucratic rationalization and the accompanying increases in efficiency and dehumanization.

Rationalization

The process of replacing traditional and spontaneous methods of organization with calculated, efficient, and predictable procedures.