The Marketing Concept Refers to

question 136

Multiple Choice

The marketing concept refers to

• A) the activity for creating, communicating, delivering, and exchanging offerings that benefit its customers, the organization, its stakeholders, and society at large.
• B) the belief that an organization should continuously collect information about customers' needs, share this information across departments, and use it to create customer value.
• C) the view that organizations should satisfy the needs of consumers in a way that provides for society's well-being.
• D) the process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace.
• E) the idea that an organization should strive to satisfy the needs of consumers while also trying to achieve the organization's goals.

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Definitions:

Midbrain

A central part of the brainstem involved in vision, hearing, motor control, sleep/wake, arousal, and temperature regulation.

Mesobrain

Another term for the midbrain, which is a portion of the brainstem involved in vision, hearing, motor control, sleep/wake, arousal, and temperature regulation.

Somatic Nervous System

Part of the peripheral nervous system that handles voluntary control of body movements through control of skeletal muscles.

Autonomic Nervous System

The part of the nervous system responsible for control of the bodily functions not consciously directed, such as breathing, the heartbeat, and digestive processes.