A Target Market Is Defined as

question 30

Multiple Choice

A target market is defined as

• A) customers who have already purchased a firm's product at least once, have been satisfied, and are likely to be repeat purchasers.
• B) both existing and potential customers who have used a competitor's product, are dissatisfied, and who now seek a different product or service to satisfy their needs.
• C) a specific group of current consumers toward which an organization directs its advertising.
• D) existing or potential consumers who are seeking a product for which there are no current substitutes.
• E) one or more specific groups of potential consumers toward which an organization directs its marketing program.

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Definitions:

Extrasensory Perception

The claimed ability to gain information through means other than the known human senses.

Absolute Threshold

The minimum intensity of a stimulus that one can perceive, marking the boundary between detectable and undetectable levels of sensory input.

Taste Aversion

The learned avoidance of a particular food or drink because it was associated with a negative reaction, such as nausea or vomiting.

Synaesthesia

A condition in which one sense is simultaneously perceived as if by one or more additional senses, such as seeing sound.