A Target Market Is Defined as

question 30

Multiple Choice

A target market is defined as

• A) customers who have already purchased a firm's product at least once, have been satisfied, and are likely to be repeat purchasers.
• B) both existing and potential customers who have used a competitor's product, are dissatisfied, and who now seek a different product or service to satisfy their needs.
• C) a specific group of current consumers toward which an organization directs its advertising.
• D) existing or potential consumers who are seeking a product for which there are no current substitutes.
• E) one or more specific groups of potential consumers toward which an organization directs its marketing program.

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Definitions:

Generates Revenues

The process of bringing in income from business activities, such as sales of goods or services.

Responsibility Center

A segment or area within an organization whose managers are accountable for specified sets of activities and performance.

Desired Return

The expected gain or profit specified by an investor or business from an investment or project.

Operating Data

Information related to the day-to-day operations of a company, such as sales revenue, production costs, and labor expenses.