Firms Such as Southwest Airlines, Marriott, and Facebook Have Achieved

question 236

Multiple Choice

Firms such as Southwest Airlines, Marriott, and Facebook have achieved great success by putting a huge effort into implementing the marketing concept, giving their firms a ________ orientation.

• A) production
• B) sales
• C) customer relationship
• D) service
• E) market

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Definitions:

Market

A system or context in which commercial transactions between buyers and sellers take place.

Human Rights Legislation

Laws and regulations designed to protect individuals from discrimination and ensure equal treatment.

Marital Status

Refers to the legally defined relationship status of an individual, such as single, married, divorced, or widowed.

Education

The process of receiving or giving systematic instruction, especially at a school or university.