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Why do some marketers feel that environmental forces are not entirely outside their influence?
Income Mobility
The extent to which individuals or households can move up or down the income distribution ladder within a society over time.
Wealth Inequality
The unequal distribution of assets among a population.
Income Quintile
A statistical measure dividing the population into five equal groups based on income levels, to analyze economic inequality.
Gini Ratio
A measure of the income distribution within a population, indicating inequality where 0 represents perfect equality and 1 represents perfect inequality.
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