Which Type of Consumer Product Is Purchased Relatively Infrequently and the Purchase

question 79

Multiple Choice

Which type of consumer product is purchased relatively infrequently and the purchase decision takes some time because the consumer compares offerings during the shopping experience?

• A) convenience product
• B) shopping product
• C) specialty product
• D) unsought product
• E) discretionary product

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Definitions:

Gene Therapy

A medical treatment that involves modifying the genes within an individual's cells in order to treat or prevent disease, offering potential for conditions that have no other cure.

Chemotherapy

The use of chemical agents in the treatment of disease, usually associated with cancer therapy.

Radiation Therapy

A medical treatment that uses high doses of radiation to destroy cancer cells and shrink tumors.

Surgery

A medical procedure involving the use of instruments to repair, remove, or replace part of the body to treat disease or injury.