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Explain the Marketing Program That 3M Used to Reach the Student

question 29

Essay

Explain the marketing program that 3M used to reach the student target market for the Post-it Flag Highlighter and the rationale used for each element of the marketing mix.


Definitions:

Machine Learning

A subset of artificial intelligence that involves the development of algorithms which allow computers to learn from and make predictions or decisions based on data.

Amoral Behavior

When a person has no sense of right and wrong and no interest in the moral consequences of his or her actions.

Unethical Behavior

Actions that go against moral principles and professional standards, often resulting in unfair or dishonest practices.

Rules-Based

An approach or system that makes decisions or takes actions according to explicit rules or guidelines.

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