Explain the Marketing Program That 3M Used to Reach the Student

question 29

Essay

Explain the marketing program that 3M used to reach the student target market for the Post-it Flag Highlighter and the rationale used for each element of the marketing mix.

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Definitions:

Attributional Theory

A framework for understanding how individuals infer the causes of other people’s behavior, attributing it to either internal dispositions or external situations.

Overload Theory

A theory that suggests individuals experience stress or decreased performance when demands exceed their capacity to cope.

Drop Out College

The act of leaving a college or university before completing the intended degree or program of study.

Dirty Clothes

Garments that have been worn and are no longer clean, often requiring washing or cleaning.