A Target Market Is Defined as

question 30

Multiple Choice

A target market is defined as

• A) customers who have already purchased a firm's product at least once, have been satisfied, and are likely to be repeat purchasers.
• B) both existing and potential customers who have used a competitor's product, are dissatisfied, and who now seek a different product or service to satisfy their needs.
• C) a specific group of current consumers toward which an organization directs its advertising.
• D) existing or potential consumers who are seeking a product for which there are no current substitutes.
• E) one or more specific groups of potential consumers toward which an organization directs its marketing program.

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Definitions:

Affective

Relating to moods, feelings, and attitudes; typically describes phenomena that influence emotions.

Behavioral

Pertaining to the actions or reactions of a person or animal in response to external or internal stimuli.

Coalition Resources

Assets or support that groups combine to achieve a common goal.

Exerted Effort

The amount of physical or mental energy put into a task or activity.