Marketing Refers to the

question 76

Multiple Choice

Marketing refers to the

• A) research and development of new products that existing customers want to purchase.
• B) expansion of companies into other countries.
• C) process of identifying the best local plants to serve particular geographic markets.
• D) activity involved in getting a product or service from the manufacturer to the ultimate consumers and organizational buyers.
• E) activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

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Definitions:

Empirical Findings

Information or knowledge acquired by means of observation or experimentation that is grounded in objective evidence.

Reliability

The level of consistency and reliability in the results provided by an evaluation instrument over time.

Validity

The extent to which a test, measure, or research study accurately reflects or assesses the specific concept it is intended to.

Interrater Reliability

The extent to which different observers or raters agree in their assessments when independently observing or evaluating the same phenomenon.