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What Is the Definition of Marketing? How Does This Differ

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Essay

What is the definition of marketing? How does this differ from your previous notion of marketing before beginning this course?


Definitions:

Proximity

The state of being close or near in space, time, or relationship.

Top-down Processing

A cognitive process that starts with the analysis of high-level information before processing more detailed, sensory data.

Opponent-process Model

A psychological and neurological model that describes how contrasting emotions are regulated and balanced in the brain.

Bottom-up Processing

A cognitive approach where perception begins with stimuli originating in the environment, influencing our understanding from the basic sensory input toward more complex processing.

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