A Student Would Like to Buy a Crossover SUV from a Local

question 131

Multiple Choice

A student would like to buy a crossover SUV from a local dealer, but she thinks the payments will be too high. Marketing does not occur in this situation because

• A) two or more parties have unsatisfied needs.
• B) there is no desire on the part of either party to satisfy its needs.
• C) one of the involved parties does not have the ability to satisfy its needs.
• D) there is no way for each party to communicate with one another.
• E) there has been no assessment of consumer wants and needs.

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Definitions:

Hue

A basic property of color, determined by the specific wavelength of light, perceived as the name of the color, such as blue, green, or red.

Binocular Cue

Visual information taken from both eyes that enables perception of depth, distance, and 3D structure of objects.

Convergence

The process or state of different elements coming together or merging towards a unified or common point.

Retinal Disparity

The slight difference in the visual images that each eye perceives because of the different angles in which each eye views the world.