Marketers Often Discover Consumer Needs by

question 161

Multiple Choice

Marketers often discover consumer needs by

• A) implementing a marketing program.
• B) conducting effective marketing research.
• C) balancing the marketing mix elements-the four Ps of the marketing program.
• D) advertising to diverse groups of prospective buyers.
• E) copying the products and services of competitors.

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Definitions:

Regression

A statistical method used to understand the relationship between a dependent variable and one or more independent variables.

Baby Bottles

Containers with a teat to drink directly from, used for feeding babies and young children with milk, formula, or other liquids.

Psychosexual Development

Freud's theory describing how personality develops in childhood through a series of stages centered on erogenous zones.

Fixation

In psychoanalytic theory, a persistent focus of the id’s pleasure-seeking energies at an earlier stage of psychosexual development.