One or More Specific Groups of Potential Consumers Toward Which

question 142

Multiple Choice

One or more specific groups of potential consumers toward which an organization directs its marketing program is referred to as a ________ market.

• A) mass
• B) base
• C) potential
• D) target
• E) promotional

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Definitions:

Language Choices

The selection of words, tone, and style in communication, which can affect clarity, persuasion, and reception by the target audience.

Passive

A grammatical voice or writing style where the focus is on the action being done to the subject, rather than the subject performing the action.

Pompous

Exhibiting self-importance or grandiosity, often characterized by an exaggerated display of dignity or importance.

Communication Style

The distinct manner or approach an individual uses to interact, share information, and express themselves to others.