Which Statement About Relationship Marketing Is Most Accurate

question 145

Multiple Choice

Which statement about relationship marketing is most accurate?

• A) Relationship marketing has a short-term focus: increasing profits for the firm.
• B) Relationship marketing prevents the need to offer unique value to customers.
• C) Relationship marketing provides benefits for both customers and the organization.
• D) Very few companies today are engaged in relationship marketing.
• E) The Internet almost always has a negative impact on a firm's personal relationships with customers.

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Definitions:

Tertiary

Referring to an organic molecule or an ion that has a carbon atom connected to three other carbon atoms.

IUPAC Name

Naming chemicals systematically in alignment with the regulations provided by the International Union of Pure and Applied Chemistry.

Primary Alcohol

An alcohol with the hydroxyl group attached to a carbon atom that is bound to only one other carbon atom.

Secondary Alcohol

An alcohol where the hydroxyl group is connected to a carbon atom with two other alkyl groups attached.