Which Statement About 3M's Marketing Program for Post-It Flag Highlighters

question 189

Multiple Choice

Which statement about 3M's marketing program for Post-it Flag Highlighters and Post-it Flag Pens is most accurate?

• A) In his first attempt, David Windorski, a 3M inventor, designed the Post-it Flag Highlighter in exactly the right way to appeal to its target market.
• B) Paralegals were initially the intended target market for the Post-it Flag Highlighter.
• C) David Windorski, a 3M inventor, developed the Post-it Flag Pen for the office worker segment.
• D) The Post-it Flag Highlighter was not successful and was deleted from the Post-it Flag product line.
• E) In development of the Post-it Flag Highlighter, David Windorski examined similar products of 3M's major competitors and simply made changes that would provide the "wow" factor.

---

Definitions:

Consolidated Shareholders' Equity

The total equity in a company, combining the equity holdings across all subsidiaries and the parent company.

Surplus (Deficit)

A financial situation where income exceeds expenditures (surplus) or expenditures exceed income (deficit) over a given period.

Unrealized Intercompany Profits

Profits that result from transactions between parent and subsidiary companies that have not yet been realized through sales to external parties.

Equity Method

An accounting technique used by companies to record their investments in other companies, adjusting the investment for the investor's share of the investee's profits or losses.